Challenge

As difficult as pronouncing the name is to face the lack of knowledge that allows the disease to be devastating in the lives of patients and their families. And because of that, many children can’t have access to a treatment that can make them have a better life. Unfortunately, only the families know about this struggle.

So we give ourselves body and soul in deep research to find an answer: how can we make rare be only the disease and not access to information about it?

Solution

We’ve created a campaign to help us through this journey. We found out the challenges and how to overcome them.

Not only were we clear about the main purpose of the campaign, which was to show the doctors the urgency to acquire knowledge about the diseases while mobilizing society, but we also needed to warn all the people to be aware of the symptoms.

The approach?
We are going to break the barriers of these diseases and bring them into a global discussion.

With the concept of CHASE THE SIGNS, we brought knowledge about MPS to millions of people, raising curiosity and instigating the public to seek more information as guided by an important disclosure period, the MPS Day.

• Creative Concept
• Key Visual
• Strategy
• Media Planning & Execution
• Social Media
• Activations
• Community Management
• Pharmacovigilance

• OOH
• Digital
• Social Media
• Native ADs
• Branded Content
• Influencers