Sompo is an insurance brand that offers a complete B2B and B2C portfolio.

Challenge

Sompo is a new player in some insurance products, so we needed to communicate to different audiences (B2B and B2C) about the solutions offered to the market. The goal was to raise brand awareness and convert new clients using an approach of solutions that are very explored by other established competitors.

Solution

We created the concept “A Sompo Segura”, that reinforces the portfolio coverage and the tradition of the brand. With two different films, one for each business segment, the campaign was launched on multiple platforms, with different strategies and channels for both audiences. The main character representing “Sompo” in the films is a Japanese guy who also connects with the brand’s origin.

What we did

• Creative Concept
• Key Visual
• Strategy
• Media Planning & Execution

Channels

• Digital
• Social Media
• Pay TV
• Streaming Apps
• Native ADs
• Smart TVs

B2C TV Spot

video previewPlay Video

B2B TV Spot

video previewPlay Video

The Results

”With an omnichannel strategy, we raised brand awareness using data intelligence to reach the public on different platforms. There was reflected in more than 132 million impacts on digital media, in addition to more than 9,000 insertions on radio and Pay TV. The campaign allowed us to reinforce the relevance of insurance in people's lives.

– Tércio De Polli
Marketing Director

Cross-media and content was the key to success.

With a short media flight campaign, we could get excellent results, overcoming the planned reach and impacts and presenting an impressive optimization on the budgets. The success is so great that we keep using the same creative concept for the new campaigns.

61

Impacts overdelivery

40

Budget Optimization (B2C Campaign)

200

Budget Optimization (B2B Campaign)